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Why You Should Use a Mood Board

A challenge arises…You have been tasked with designing a learning solution to increase your organisation’s knowledge of customer service.

You reflect on the events that led to this learning need, what learning outcomes are required and begin to come up with some possible solutions.

During this process, yourself, your team and potentially the whole organisation will have an opinion on how to achieve this. You can only begin to imagine the magnitude of elements that may come into play throughout this process.

1. What will the design of the module look like?

2. What information will be included?

3. How will the content be delivered?

A question that may follow these thoughts is, How will you capture all of this information?

This is where a mood board can come to the rescue!

Mood boards are used to collect design ideas prior to mocking up a design (Milloway, 2017). Think of it as a sample of your final product.

So, what are the benefits of creating a mood board?

1. A great way to agree on a design:
create your mood board in collaboration with others.

2. Can spark inspiration: allows you to come up with ideas more freely and brainstorm.

3. You will create something different rather than using a previous design: You may use elements from other examples out in the world but when you put everything together it will be your own unique design!

So, before you can begin to create a mood board, it is useful to know what elements you can include on yours and a process you can take to create one.

Mood board Elements

  • Fonts
  • Layouts
  • Colours
  • Images
  • Videos
  • Activity Snippets
  • Icons
Idea Brainstorm

Begin your mood board by roughly writing out the ideas you have for your learning solution. This could be as simple as listing the following:

  • Red and orange
  • Interviews of customer service leaders
  • Arial font
  • Drag and drop activities
  • Quiz
  • Images of customer service in action
  • 1-hour duration
Whilst this may seem like a simple list, it can showcase as the foundation of your module.

Reach Consensus with Stakeholders

Share the mood board with the stakeholders involved in the learning solution. Throughout this process you can jot down more ideas from them and in the final phases of the process you can reach consensus on the final design.

Now, not only have you set expectations for the final product with yourself and the stakeholders, you also have a handy map to follow when you are designing your solution. This can accelerate the development process, as you already know what the learning solution needs to include and what it looks like, all you have to do now is create it!

Sharing is caring, so here is one of our mood boards for inspiration.

Belvista Studios client mood board including example learning hub, theme colours, font, module elements, icons and module context.

Note: Pictures are referenced in blog reference list.

Do you create mood boards for your learning solutions? We would love to hear the tips and tricks that you have. Here at Belvista Studios we will continue to share our inspiration for mood boards into the future. We hope that this blog added value to your craft.

A little bit about the author...

"I am Hannah and I am passionate about how we can create effective and fun learning experiences. I believe that if you create enjoyment and social connection through learning, learning outcomes can sky rocket! The world is changing and becoming more and more digital by the day. We need to harness this and see what's possible!".


Both Ends of the Lead. (2014). French Bulldog Stretch. Both Ends of the Lead. Retrieved from

Milloway, M. (2017). Here’s Why You Should Create a Moodboard for your Next Digital Learning Project. Retrieved from

Moby Games. (2011). Angry Birds Rio Windows Screenshot Levels Choosing. Moby Games. Retrieved from,526071/.

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